Marketing Campaigns

November 15, 2009

So whats the reason for law firms using 03 numbers

Ofcom’s latest communications market report stated that by 2010 more calls will be made from mobiles than landlines – for the 1st time in history. This shock news has meant that many UK organisations, including businesses, public bodies and charities are now looking at ways to encourage more calls – particularly from mobile users. One popular way of doing this is to offer callers a free or cheap call – and by using the new 03 phone numbers they can do this. 03 numbers are included in the inclusive minutes allowances that mobile and landline networks offer. This means essentially that if a customer has free minutes left – they can use them to phone an 03 number without charge. If they’ve run out of free minutes – it will only cost them the same as it would to call a standard landline phone number. 03 numbers also offer companies exactly the same benefits as other non-geographic numbers (e.g. 0845 numbers, 0800 numbers) – they can help them smarten up the way they deal with their callers. Thousands of UK organisations are now using 03 numbers including those in the legal sector.Here are 7 reasons why legal firms are now opting for 03:

1) As they are cheap/free to call, 03 numbers are proven to increase response rates to advertising and marketing campaigns.

2) Like all non-geographic numbers, 03 numbers work alongside ANY landline or mobile number making it much easier to relocate with no extra costs.

3) It’s possible to record the calls received to an 03 phone number for legal and training purposes.

4) 03 numbers enable firms to get business from across the UK. They don’t have local area codes which mean businesses can look like a nationwide firm and this is reinforced when they promote their 03 number on their website.

5) Legal firms can choose a memorable 03 number that their clients will be able to recall with ease. E.g. 0333 1234567.

6) Online call statistics work alongside 03 numbers which enables business owners and marketing staff to easily gauge the success of their advertising campaigns which feature their numbers.

7) 03 numbers are trusted and ethical telephone numbers because of their transparent call costs.

03 numbers offer clients and businesses the best of both worlds. Businesses get all the flexibility that other non-geographic numbers offer and actually encourage more calls. Whereas customers benefit because of the inexpensive call costs. That’s why 03 numbers are fast becoming the UK’s most popular business telephone numbers.

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June 17, 2009

Maximizing Your WebSite’s Traffic

Why some one would want to visit your web site? The answer lies in the fact that web site traffic is directly proportional to the modern day requirements of the users satisfied by the website for instance social networking, blogging, ability to create attractive user profile, commenting to friends, social bookmarking etc. Apart from that the ability to increase search engine traffic the web site must provide for the most efficient of the search engines. The web site traffic results for facebook, MySpace etc reveals the same. The requirements of the site targeted traffic should be first understood and then fulfilled before aspiring for increased web site traffic.

For the purpose of increasing search engine traffic keyword optimization is required. It must reach your targeted traffic from all avenues. When you buy website traffic services to increase web site traffic, you must integrate your keyword strategy with your link building strategies to successfully create a high traffic website. Keyword optimization must be used throughout every aspect of your website’s targeted traffic marketing strategy. Targeted traffic will not be reached without effectively using selective keywords to increase web site traffic. When you buy website traffic services for directory submission and link building campaigns, it is important to determine if they allow you to choose your own keywords. A keyword strategy may have similar, but different, keywords used in different marketing campaigns.

Choosing your keywords carefully for your directory submission, including a careful construction of your directory submission heading, will increase web site traffic through search engine results.

Here is the list of dos for getting targeted traffic to your site:
1) Article Directories: Writing articles related to your sites traffic and posting same to article directory.

2) Enable Blogging: Set up a blogs and enabling blog posting for posting the summaries of your articles on them with links back to your main site.

3) PPC search engines: Using it can be very rewarding.

The others include press releases, enabling users to question and answer. Who can stop your website from becoming popular?

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April 28, 2009

Why Niche Sites Are So Popular

If you are an entrepreneur and wish to make some money online, you need to decide which will be the most lucrative type of site to have. Niche content sites are usually the most popular on the internet.

Why is this?

Because the primary reason why users go online is to source information! If you have a site containing all the necessary information you are more likely to get a lot of visitors.

The good thing about having a niche site is that the search engines really like them! This is because search engines love content, and that is what niche sites are full of! If your site contains keyword rich content it will move up in the search engines and receive more exposure. Refresh and update your content regularly in order for the search engines to index your site. This is an excellent SEO strategy! If you are going to be successful in your internet marketing efforts you need

Another way that people are making money with niche sites is through Google Adsense programs. If you have a good, popular niche site you will have lots of people wanting to advertise on your site. You can make money off their advertisements and it will be even more beneficial with regards to links if the ads are related to your specific niche. Using affiliate marketing programs will also earn you some extra cash on your niche site. This is when you promote another company’s products or e-books on your site, and provide links to their site. You will normally make commission off sales that occurred due to your referral. Ensure that whichever web design company you work with knows that you will be using Google Adsense and Affiliate Marketing campaigns.

The important thing is to get your site running successfully, with a steady amount of visitors each month. Ensure your content is correct and informative, but also interesting enough to keep the viewer coming back for more!

 

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